DIMENSIONS OF KNOWLEDGE MANAGEMENT FOR HORTICULTURAL PRODUCERS IN COLOMBIA

The production of vegetables in Colombia is peasant economy which it satisfies the domestic market being 75% small with about 3.0 hectares. In Boyacá, by 2020 vegetable was 453,169 (ton) occupying 172.00 (ha), a yield 24.39 (ton / ha) (Sectoral figures, 2022), however, problems have been established terms generation new knowledge topics related to innovation, technologies, business management and technological development, generating this increase intermediaries be able access national market, associations taken for study presented drawbacks research will developed methodology qualitative approach; where non-experimental descriptive exploratory design cross-sectional cut implemented focus groups, Participatory Rural Innovation Model (IRP) applied, information collection strategies deployed through group, interviews survey, as expected results analysis dimensions carried out three such marketing strategies, products packaging, purpose identifying weaknesses intervening them future research.